About This Project

In collaboration with Stockholm’s renowned design agency, The Studio, we were tasked with a unique project – the redesign of a convention booth’s core structure. This transformation aimed to create an inviting environment for potential buyers while showcasing a newly designed line of lip enhancement products with maximum prominence.

Our mission was twofold: first, to craft a space where potential clients could comfortably connect and converse, and second, to provide ample surface area for The Studio to prominently convey their new product branding message.

To achieve these objectives, our approach began with an artful revamp of the existing lighting grid structure. We meticulously diffused the open spaces, enveloping the booth in a soothing and beauty-enhancing glow. Embracing the support columns of the grid, we alternated between striking billboards and captivating product displays, ensuring that the new product line took center stage.

Moreover, we took the once-unadorned storage area, a common feature in convention booth layouts, and transformed it into a striking focal point by surrounding it with backlit billboards. This strategic move significantly enhanced the booth’s visibility within the bustling convention space.

The results spoke for themselves: booth attendance soared, more than tripling the previous year’s figures. This remarkable increase underscores the often underestimated power of effective architectural place-making in creating a truly uplifting experience. The goodwill generated among attendees undoubtedly reflects positively on the company’s overarching business objectives.